Overview

1. Run through the 'Things to consider' checklist and ensure you can comply
2. Inform Corporate Communications that you are setting up a social media channel before doing so
3. Make sure corporate communications know about any existing accounts
4. Decide who will handle your social media - in-house or agency
5. Make sure at least 2 people handle your social media pages
6. Ensure your social media pages are consistently and professionally branded
7. Define your target audiences
8. Define your voice & tone
9. Have a 2 week advance schedule at all times
10. Dedicate a budget to managing your social media
11. Dedicate a budget to running your advertising
12. Ensure your contests comply with rules and regulations
13. Continually monitor and engage
14. Create monthly reports
15. Take action based on lessons learnt in reports