Branding
Social media plays a crucial role when it comes to building our brands online. It allows us to be visible and available in the virtual world so we can expand our success in the real, or physical, world.
Consistent and professional branding has always been an important element of BMMI's identity. If we look at the most successful brands engaged in social media today, there is a common thread. They all have consistent branding.
Being both visible and available isn’t enough. Without consistency in our messaging and branding, our efforts will be wasted.
Consistency is one of the most important and yet overlooked elements in digital marketing. We wouldn't print a brochure using completely different language and visual elements than in a magazine ad for the same campaign. In the same way, we don't want our websites saying one thing and our social saying another.
It’s important that your division’s tone, messaging and imagery are consistent throughout not just your traditional collateral, but throughout your entire media ecosystem.
Consistent branding:
- Strengthens brand recall
- Shows professionalism
- Eliminates confusion
- Separates us from our competition
- Maintains brand personality