Formal process of analysis
Analysis forms the basis of user testing. All digital services track user interactions and provide incredible insight that can be used to make informed, intelligent and effective business decisions that centre around customer experience excellence. Often, it's combining data from a number of sources, using an awareness of the business and the market in which it operates to connect the dots and reveal invaluable insight.
For example, reviewing Google Trends shows us that there has been increasing and exponential interest in Gin over the past 5 years. This information can be used to make effective business decisions.
Metrics should be checked daily whilst reports and recommendations generated monthly. One member of staff should be responsible for undertaking data analysis and reporting their findings to the team, including management.
Measure, analyse and report standard eCommerce statistics and match against KPI's
- Revenue generated
- Month and month/Year on year growth
- Customer lifetime value
- Average order value
- Conversion rate
- Customer acquisition cost
- Cart abandonment rate
Measure, analyse and report standard social media statistics and match against KPI's
- Revenue generated through channel
- Month and month/ Year on year growth
- Reach
- Audience engagement
- Site traffic
- Leads generated
- Sign-ups and conversions
- Earned vs. Paid
- Competitor statistics
Measure, analyse and report standard email marketing statistics and match against KPI's
- Revenue generated through channel
- Month and month/ Year on year growth
- Bounce rate
- Abuse rate/Spam rate
- Unsubscribe/delete rate
- Delivery rate
- List growth rate
- Click through rate (CTR)
- Sharing/forwarding rate
- Conversion rate
- Revenue per email sent
Measure overview and connected statistics with Google Analytics
- Audience Demographics (Age, Gender, Location)
- Content drilldown and paths through the site
- Landing pages
- Referral traffic
- Goal completion
- Goal value
- Product performance