Personalised Promotions

Promotions can also be activated when a customer meets the specific criteria of a segment in Magento.

Imagine a customer segment for a pattern of people who abandon their basket. By reviewing the data, you’ve noticed that abandonment takes place when customers get to the delivery screen in the checkout process. This could be for a number of reasons, two potential barriers come to mind:

• The account creation page includes an input box for a card. This could easily be mistaken as an expectation to enter credit card details.
• The selected items are less than BD25 and the basket doesn't meet the minimum value for delivery

In the case of the latter, this is an opportunity to offer a free delivery promotion. Pop up messages can be created that display as the user moves their mouse to close the window. By offering users with baskets valuing less than BD25 who abandon their orders free delivery at this stage, we can test the hypothesis that they are doing so because of the fee. If we see an uptick in orders, we know the hypothesis is correct. If we don't, we'll have crossed that option off the list and can dig deeper into the issue.

Above: Example from http://docs.magento.com/m1/ee/user_guide/customers/customer-segments.html

It's also possible to reward loyal customers. Those who shop with BMMI Shops frequently or whose average basket size is over a predetermined value. Taking steps to automate solutions to surprise and delight can have positive impact on customer loyalty and engagement.

This is where a formal process of analysis shows it's true value.