Identify calls to action

An effective call to action is an essential part of any website. Every site should have a goal it wants users to complete. Whether it is filling in a contact form, signup for a newsletter or making a purchase.

A call to action provides:

  • Focus to your site
  • A way to measure the success of your site
  • Direction for your users

For BMMI Shops, one of the most valuable resources for generating sales is a well managed and maintained email marketing database. According to the Direct Marketing Association, for every $1 spent on email marketing, the ROI averages $38. The opportunity to benefit from this is being missed.

Options to include an email signup form at key stages of the customer journey need to identified and incorporated.

Create landing page templates

Landing pages are focused and customised web pages, specifically designed to get your visitor to take an action.

As an extension of BMMI Shops advertising (social, pay per click, banners, etc), they have the ability to increase conversion rates significantly compared to the effectiveness of a campaign that doesn’t use them.

Rather than directing users who click on an ad to a generic page on a website, online advertising that uses landing pages typically sees a conversion rate improvement of at least 25%. Effective testing can double this number.

Conversions can include signing up for an account, signing up to receive promotional emails, making a purchase or any other cll to action.

BMMI Shops should create three landing page templates that can be installed and quickly updated with relevant text and imagery to match and support tactical marketing campaigns.

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