BMMI Group Expert Digital Review

This document outlines the key findings of our review of all BMMI digital platforms.

It is not our intention to document every finding of the review or focus on individual problems. Neither is it our intention to point fingers or criticise work done by any individual.

Mistakes made on these sites are symptomatic of organisational attitudes and culture. They are not due to poor decisions made by individuals.

The document aims to highlight underlying organisational issues. Issues in the way that BMMI and its subsidiaries approach digital. Issues that manifest themselves in the implementation of their online presence.

The document will make some rudimentary recommendations for addressing these problems. But we will provide a more in-depth analysis of business and digital strategy elsewhere.

Using examples from the review we will show why BMMI needs to adapt its online operations. How it is failing to keep up with the changes that digital is bringing. How BMMI's current digital offering is not going to provide a platform for long term growth.