Introduction
BMMI’s corporate values identify ‘Winning the hearts and minds of our customers by delivering exceptional service.' Customers are engaging with brands on digital platforms to a greater degree than ever before. Rather than calling or visiting a bricks and mortar location, users are turning to social media to find answers to their questions.
As of June 2016, the IWS reported that 92.7% of Bahrain's population had internet access (source) whilst penetration rates were at 128% according to the TRA (source). Out of a population of approximately 1.4 million, over 800,000 individuals in the country have active Facebook profiles (source). In addition, smartphone penetration rates currently sit at 173% and rising.
These stats paint a clear picture. In order to win hearts and minds in this new digital age, BMMI must be proactive. We must be relevant and responsive in our dealings with people and interact with target audiences everywhere that they are active – on the social web.
This is a living document, one that will be updated as and when new situations arise. Please make sure you are referring back to it frequently.